Facebook is facing tough times ahead by its own accord. When Apple’s App Tracking Transparency (ATT) feature launches to all with the release of iOS 14.5 and iPadOS 14.5, it will ask users to opt-in if they want to continue being tracked for advertising purposes. Most people are expected to automatically opt out and this has Facebook and its executives livid. The social networking firm ran a full-page ad against in December; that same month Facebook’s VP for ads and Business Products, Dan Levy, said, “Apple is behaving anti-competitively by using their control of the App Store to benefit … Read more
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