YouTube is rolling out more features to its TikTok competitor, Shorts — including several that TikTok users will recognize.
Most notably, YouTube is experimenting with adding previews of live videos to a user’s feed of Shorts (this is how TikTok live videos also appear). Viewers can click in to watch the stream and then scroll through a feed filled with other livestreams. Creator monetization features like paid chatting and memberships will be available in this feed as well.
Placing live videos in more places on the app could help creators find a new audience with Shorts. It also mirrors the way TikTok has emphasized live videos as a way to sell products, fine-tune a target audience, and host splashy virtual events that boost…
Continue reading…