YouTube brings in $5 billion in ad revenue as Alphabet and Google bounce back

Illustration by Alex Castro / The Verge

Google parent company Alphabet’s third quarter revenue increased 14 percent from the year before, led by a rebound in advertising revenue for both Google and YouTube. YouTube brought in $5 billion in advertising revenue in the third quarter of 2020 — a sign that advertisers who pulled back on their spending because of the coronavirus earlier in the year may be returning to something resembling normal.

YouTube now has more than 30 million music and premium paid subscribers — 35 million, including free trials — and YouTube TV has more than 3 million subscribers. That’s especially strong, since YouTube TV announced a monthly price increase from $50 to $64.99 in June. And in what may be a sign of the times, views for guided meditation…

Continue reading…

Read more