iPhone users await the release of iOS 14.5 which includes the App Tracker Transparency feature. With this feature, users are by default not allowed to be tracked by third-party apps for the purpose of plying them with advertisements. While most iPhone users would most likely prefer not to be bombarded by ads, there are some who find it easier to allow themselves to be tracked so that they can receive ads and learn more about a product including pricing. Those users will have to opt-in to continue being tracked.
