As per Xiaomi’s recent statistical report, the company has shipped more than 2 million Xiaomi TV units in India in just 14 months. The report further explains that Xiaomi sold its first 1 million units in 9 months, and the latter 1 million units shipped out within 5 months. At present, Xiaomi is the fastest growing Television brand in India.
5th Anniversary of Xiaomi India
Manu Kumar Jain, Vice-President of Xiaomi Group and general manager of Xiaomi India, announced the results of “5th Anniversary of Xiaomi India” on Weibo, on 6th May. He said that Xiaomi has become the number one TV brand in India. It is understood that Xiaomi entered the Indian market on Valentine’s Day on February 14, 2018, and was quickly sought after by Indians. Not only was it quickly snapped up online, Xiaomi Home saw huge crowds at launch.
Xiaomi smart TV is successful for three basic reasons:
- It works with India’s largest video provider to ensure the superiority of the content
- Its smart experience for the Indian market stands out
- Its price is very competitive.
At the same time, the high quality and low repair rate of Xiaomi’s TV has also been tested by the market. According to the company, the 32-inch Xiaomi has a repair rate of only 0.64%, while the industry average repair rate is 2.6%.
Xiaomi hasn’t only been famous in China. It first got immense support in its domestic market. Since April 2018, Xiaomi became the largest TV brand in China and its shipment has risen. Xiaomi has been quite innovative with its TVs. In addition to its high performance, the unique PatchWall Artificial Intelligence (AI) voice system also provides an excellent product experience. In terms of content, the company integrates the latest and hottest mass content resources on its TV. Such as iQiyi, Tencent Video, PPTV, Sohu Video, etc., so that users do not have to worry about the content. Xiaomi added its self-developed Xiao Ai to its TVs. With this feature, can be the visual portal of the AIoT smart home. Users can directly control nearly 2000 Xiaomi smart devices through the TV remote control.
Xiaomi Mural TV
On April 23, Xiaomi released the innovative Xiaomi Mural TV and a series of full-screen TVs. The sales of Xiaomi’s full-screen TV is booming and the supply is sufficient. In the past two years, Xiaomi’s smart TV has risen so high in the Chinese market. Its annual growth rate for 2018 was as high as 229% and the sales volume in Q4 2018 exceeded 3 million units, becoming the largest TV brand in China.