Who is behind MOTI? A brand that changes the e-cigarette landscape for good

Motivape
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MOTI was founded six years ago, and its headquarters is in the city of Las Vegas. As a brand, MOTI is regarded as the father of pod-based devices in China.

Although technology continues to evolve at a fast rate, MOTI not only keeps up with the times, they also work hard, which is why their flagship products are the best on the Chinese market today. MOTI has established new vape products that offer users a choice between prefilled or refilled pods consumers can use with their preferred e-juice.

MOTI has endeavoured to improve the lives of people who are dealing with smoking issues through their products. Their vape products are an alternative to smelly cigarettes. Their philosophy is that using creating the best design, using the right technology and developing quality products is the best way to offer stylish, profitable and satisfying alternatives to cigarettes.

MOTI’s Brand Story

Over ten years ago, e-cigarettes were developed to provide people, especially those dealing with smoking addiction, with a safer alternative. However, very few of the e-cigarettes offer consumers with a memorable experience. As a result, MOTI’s founders were eager to create a product with the right sensory experience and a desirable flavour. To arrive at this goal, the source and use high-quality raw materials, together with the best technology and revolutionary designs.

In the last few years, to offer customers the best experience, each step of the manufacturing process passed through a rigorous process.  From choosing raw materials to inventing new flavours, MOTI is continuously improving its techniques.

The company carefully selects the right grade of materials, and its experts work to create new brands of e-liquid. They also endeavour to update their Atomization heat technology and the latest technology to create a digitised vaping experience.

Besides, MOTI controls the feel, identity and look of its products, right from branding to staff uniforms and shop interiors. The company places design at the centre of product development because they intend to produce the best products and set the trend for other players on the market.

MOTI’s Approach to Quality Control

On the 10th of September 2019, a Kansa woman succumbed to respiratory complications caused by using an e-cigarette. This is one of the six reported cases associated with e-cigarettes in America. Currently, this problem is receiving a lot of attention from the media.

Based on the findings of the Centre for Disease Control and Prevention, e-cigarettes involved in the six cases consisted of cannabis. New York’s department of health concluded that the e-cigarettes consisted of very high levels of acetate, a substance that is added the electronic cigarettes to help them atomise efficiently.

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Nicotine found in e-cigarettes usually is water-soluble. Adding acetate and other additives to the e-cigarettes themselves are not necessary.  So, it is likely that the cases the media has highlighted over the past few weeks have no connection to the e-cigarettes. Nevertheless, the incidence has put the vape industry on high alert, and MOTI has been at the forefront to face the controversy that arose.

MOTI’s Standards are exceedingly high

MOTI has undertaken more than 17 smoke quality safety tests involving 54 unique indicators. Every batch that was involved in the analysis is meant to establish traceability processes, and each sample is kept in their sample room for about two years.

MOTI also established the first version of an electronic sensory assessment system involving 76 appraisal dimensions. The company is also credited with developing the first independent e-cigarette brand standards for the liquid enterprise.

The standards MOTI developed were derived from related rules in the EU as well as HPHCs regulations as established by the PMTA. EU standards are quite comprehensive and very strict. At the same time, MOTI has referenced close to 30 standards on food safety with regards to food safety.

Based on these standards, more than 90 per cent of all the brands on the market that perform safety tests on e-cigarettes from rival brands do not have the necessary qualification.

MOTI’s Production Factory is among the best globally

MOTI operates a factory with four flours spanning 20000 meters square. Their first floor is a packaging warehouse. Tobacco and batteries are assembled on the second floor, while the pods are produced on the third floor.

The factory has over 40000 workers stationed in different sections. MOTI’s production line is the largest in the world currently. The factory’s benchmark is way beyond that of most food processing companies. The company has worked very hard to meet GMP standards to guarantee the best hygiene at their workshops.

MOTI has set up an elaborate quality control system

MOTI’s internal and external resources have been channelled throughout their factory. They have also integrated research, design, production and development processes to guarantee consumers that their products are developed under a very stringent and efficient quality control process.

They employ close to 2 million pods in their inspection process each year, a number that is well above what vendors sell each year. Since MOTI started a formal production process in 2018, their e-cigarettes have gone off the shelves 160 faster in the last 17 months. MOTI can produce more than 50 million e-cigarettes each month.

Every industry has to go through birth, chaos then non-standardization to achieve the right standards. It is evident that the e-cigarette industry is following suit and is in the initial stages of the industrial cycle.

The e-cigarette industry is also mixed and is deepening our understanding of the vape industry in general. However, while the e-cigarette sector is experiencing growth, the regulatory aspect of it is of significant importance to the future of e-cigarette and vaping.

MOTI understands this, and it is looking to introduce changes that will create more emphasis on safety and quality. Consumers and authorities hope that other brands will follow suit and begin to control the quality of their products independently. This will help them increase their portfolios substantially due to trust and confidence, on the part of the consumer, in their products.


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