Under Armour Launches Three New HOVR Connected Running Shoes

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American sports equipment company Under Armour has launched three new pairs of its connected shoes – the HOVR Machina, HOVR Infinite 3 and HOVR Sonic 4. All three shoes will connect with UA MapMyRun.

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HOVR Machina 2

UA HOVR Machina 2 is more than a running shoe. Yes, it gives you energy return and the speed of a Pebax propulsion plate, but it also coaches you in real-time to help you run better when you connect them to UA MapMyRun, reports Under Armour.

Features

  • CONNECTS TO UA MAPMYRUN: tracks & analyzes your running metrics to help make you a better runner
  • UA HOVR technology provides ‘zero gravity feel’ to maintain energy return that helps eliminate impact
  • Compression mesh Energy Web contains & molds UA HOVR foam to give back the energy you put in
  • Ultralight 3D spacer mesh upper for increased breathability & ultimate speed
  • As your body emits energy, the mineral-infused UA RUSH lining absorbs & reflects it back, improving endurance
  • External heel counter for added stability & a locked-in feel
  • Sprint spike-inspired Pebax® speed plate for increased return & more powerful push-offs
  • Carbon rubber pods under the heel deliver greater traction & durability at high-impact strike zones
A pair of running shoes
Women’s UA HOVR™ Infinite 3 HS Running Shoes (Image: Under Armour)

HOVR Infinite 3

Pro distance runners want energy return and efficiency. And that’s exactly what UA HOVR Infinite 3 delivers. That and real-time Form Coaching. When connected to MapMyRun, it gives users personalized tips to help them run better.

Features

  • CONNECTS TO UA MAPMYRUN: tracks & analyzes your running metrics to help make you a better runner
  • UA HOVR technology provides ‘zero gravity feel’ to maintain energy return that helps eliminate impact
  • Compression mesh Energy Web contains & molds UA HOVR™ foam to give back the energy you put in
  • Engineered mesh upper is extremely lightweight & breathable, with strategic support where you need it
  • Internal heel counter for additional support that helps keep the back of the foot locked-in place
  • Die-cut, full-length EVA sockliner molds to the foot, eliminating slippage & providing ideal underfoot comfort
  • Anatomically placed, deep flex grooves offer proper flexibility in key areas
  • Carbon rubber pods under the heel deliver greater traction & durability at high-impact strike zones

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HOVR Sonic 4

The UA HOVR Sonic has been a no-brainer for runners who like distance but want more flexibility. And now, with real-time Form Coaching from UA MapMyRun™, the UA HOVR™ Sonic 4 also helps you become a better runner.

Features

  • CONNECTS TO UA MAPMYRUN: tracks & analyzes your running metrics to help make you a better runner
  • UA HOVR™ technology provides ‘zero gravity feel’ to maintain energy return that helps eliminate impact
  • Compression mesh Energy Web contains & molds UA HOVR™ foam to give back the energy you put in
  • Lightweight engineered mesh upper for ultimate breathability
  • Tongue is attached to the footbed by stretchable support wings to maintain a snug fit throughout the foot
  • One-piece heel construction with external TPU heel counter for additional support & structure
  • Removable sockliner molds to the foot for customized comfort & cushion
  • Blown rubber under the forefoot & high-abrasion rubber under the heel to help absorb ground contact

The post Under Armour Launches Three New HOVR Connected Running Shoes first appeared on Wearable Technologies.
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