UK antitrust watchdog investigating Amazon and Google over fake reviews

Illustration by Alex Castro / The Verge

The UK’s Competition and Markets Authority (CMA) is probing whether Amazon and Google broke consumer laws by failing to take action against fake reviews on their sites, the agency announced Friday.

“We are investigating concerns that Amazon and Google have not been doing enough to prevent or remove fake reviews to protect customers and honest businesses,” Andrea Coscelli, the CMA’s chief executive, said in a statement. “Our worry is that millions of online shoppers could be misled by reading fake reviews and then spending their money based on those recommendations.” She added that it was unfair to businesses that adhere to the rules if other businesses can give their own products fake 5-star reviews.

An Amazon spokesperson said in an…

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