Twitter politely asks you to protect its targeted ad dollars in new iOS 14.5 prompt

Illustration by Alex Castro / The Verge

As part of iOS 14.5, Apple’s App Tracking Transparency forces developers to ask permission for something they used to be able to do for free: track iOS users. Today, Twitter is joining the ranks of other developers and adding a prompt that asks users to enable tracking on iOS (via MacRumors).

Twitter’s main justification for listening to its request is straightforward — having the feature enabled allows it to serve “better” ads. The company includes a link to settings so you can make those changes, but read Twitter’s explanation before you decide:

Keep ads relevant to you by allowing Twitter to track data from other companies on this device, like apps you use and websites you visit.

The company also includes a link to a support post in…

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