Twitter is relaunching its public verification program, allowing anyone to apply for a coveted blue check mark. The company also previewed potential changes coming to profiles and the upcoming label for automated accounts.
To make the grade for verification, users will have to meet Twitter’s revamped verification criteria, which includes having an account of public interest that falls under one of six different types of categorizations as well as being “authentic, notable, and active.”
Here are the six categories of accounts that can qualify for verification:
- Companies, brands and organizations
- News organizations and journalists
- Sports and gaming
- Activists, organizers, and other influential individuals