Twitter, Facebook, and Snap are reportedly part of White House vaccination campaign

Illustration by Alex Castro / The Verge

Facebook, Twitter, and Snap are among the companies that will assist with the Biden administration’s promotional campaign for vaccine eligibility, Axios reported. The White House had set a date of May 1st for states to open coronavirus vaccine eligibility to all adults, but later pushed it to April 19th.

The White House is hoping to reach populations who may have higher rates of vaccine hesitancy with the effort. Anthony Fauci, the president’s chief medical adviser, will do video clips on Snapchat, according to Axios, and Facebook and Twitter will send out push alerts to notify users that they’re eligible to receive the vaccine. Vice President Kamala Harris will also be involved with the social media push.

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