Today, Twitch is rolling out something it’s calling “multiplayer ads” in closed beta. They’re ads triggered by streamers that all viewers watch. (Currently, ads shown to viewers are targeted; these are not.) After one of these ads plays, creators can run a poll for their viewers that awards the streamer bits depending on how many viewers participate.
“In true Twitch spirit – we want our creators and fans to have the opportunity to experience everything together, and support their favorite creators along the way,” wrote a Twitch spokesperson in an email.
Twitch has been tinkering with its ads a lot this year. Between September and November alone, the company has gone from testing unskippable midroll ads to breaking ad-blockers.