There is no ‘best’ time to release new Mandalorian episodes


For the last eight weeks, waking up on Friday morning has come with a gamble for many Star Wars fans: check Twitter to see the latest headlines or watch the new Mandalorian episode before anyone has a chance to spoil it?

This week’s episode of The Mandalorian is a perfect example. The second season finale includes some moments that Twitter’s trending tags and “news for you” curated topic sideline are already ruining. Without getting into spoiler territory here (and use this as a warning to stay away from Twitter if you haven’t seen the finale yet), one of the proposed solutions to this problem seems simple: release the episodes at a later time. Instead of dropping episodes at 3AM ET, why not pivot to 8 or 9PM ET, similar to how Game of…

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