Let’s have a look on how OnePlus became a known brand in the west and is changing the game in the smartphone market. I’d say. Lets jump right in. So OnePlus is a Shenzhen based Chinese smartphone manufacturer which was founded on in December 2013. Former Oppo vice-president Pete Lau and Carl Pei started as a Startup with a big stockholder on their side. Oppo. From the beginning the company’s main goal was to design a smartphone that would balance high-end quality with a lower price than other phones in its class.Their Credo always have been to improve the actual user experience in day-to-day use. In the beginning OnePlus had an exclusive licensing agreement with Cyanogen for their Operating System. But already 2 years later they ended this partnership. One Plus marketing strategy made it so desirable from the beginning. Their smartphone managed to dominate the market in a very short amount of time. It was invite-only. This has been the driving force in creating the craze behind the phone, as the manufacturers are appealing to basic human nature: we always want what we can’t have. The” buy by invitation only” system allows the manufacturer to gradually fulfill the demand while customers are kept in a constant state of anticipation. This also adds to the phone’s appeal as a “VIP product” for only a “select” group of people. It’s something of a niche product. In opposition to all of their existing competitors, the OnePlus One has the reputation of being the phone for tech geeks.
From their they continued their “ invite only system” for the upcoming models and ended it 2016. They always have launched 2 smartphone the past years and the oneplus 5t is the succeor of the oneplus 5 which was launched in june. The new OnePlus 5T is an excellent smartphone, but one thing about it stands out from the rest: its $500 price. That amount is near the top of what OnePlus has charged for its past smartphones. But it’s hundreds of dollars cheaper than other top-of-the-line devices. The flagship phones of the competion cost way over 900$. While the 5T has some trade-offs, they aren’t meaningful. Designwise, the 5T doesn’t stand out. But that’s a good thing. It has most of the latest features of other contemporary phones, including narrow top and bottom borders around its screen, as well as a metallic back. Those elements make for a minimalistic, almost generic design. It’s functional, not flashy. What is noticeable, though, is the thinness of the 5T compared with that of other top Android phones. The thinness combined with its light weight make the 5T supremely comfortable to use. The 5T’s display is on par with those of other top Android smartphones. It has a 6-inch Amoled screen with an 18:9 aspect ratio. The 5T’s display is beautiful. Its vibrant colors and brightness and contrast levels equal those of displays of phones that cost $350 more. Like many of its newest competitors, the 5T includes Qualcomm’s powerful Snapdragon 835 processor. But it has more memory than most of its rivals. Most top Android smartphones come with 4 GB of RAM, whereas the base model of the 5T has 6 GB and the top model has a whopping 8 GB. Typically, the more memory a device has, the faster it can switch among apps. And the 5T’s extra RAM may make a difference if you customize your phone with software that offers a greater range of Android design and setting options.
The Oneplus 5t also comes with facial recognition like the iphone ten. But doesn’t work that good when you are wearing glasses. Though it is extremely fast in the usual situations. To make room for the 5T’s larger display and offer thinner borders around its screen, OnePlus moved the fingerprint sensor to the phone’s back. Unfortunately, that makes it hard to use. The sensor is flush with the case, so it can be difficult to find without looking at it. And it’s not very forgiving. The 5T’s camera compares with those of other top phones. Its high-dynamic-range — HDR — feature works very well, bringing out great details in the shadows of brightly lit shots. The 5T has a 16-megapixel primary camera. That’s superior to the cameras in other top Android phones, which typically are 12-megapixel shooters. Like many other recent phones, the 5T has a dual-lens camera system. Its secondary camera is a 20-megapixel one. Instead of using the secondary camera to offer an optical zoom feature, as the latest iPhones do and the previous OnePlus phone did, the 5T uses it to improve photos shot in dim light. There are at least two notable features you’ll find on other top devices but not on the 5T: wireless charging and water-resistance. Another fact which I do not like so much is that OnePlus devices generally don’t get the latest versions of Android as soon as Google releases them. As a case in point, the 5T runs Android 7.1, while Google’s new Pixel 2 and the Huawei Mate 10 devices run Android 8.0. Besides that it is a very good phone. And you definitely get more for what you have paid for. For 500$ you get a smartphone which can truly compete with the other flagships.