The New York Times has entered the NFT game, selling the chance to own “the first article in the almost 170-year history of The Times to be distributed as an NFT” — and it’s sold for right around $560,000. While the Paper of Record isn’t the first brand (or even the first news organization) to sell one of the digital tokens, it’s certainly been one of the more successful.
The auction for the NFT was announced in a column by Kevin Roose, which acts as both an NFT explainer and a sales pitch for why someone should buy the article. The author is also able to talk about what the process of actually minting an NFT and putting it up for auction is like.
The NYT made a NFT!
My new column is about NFTs, and I also turned the column into a NFT…
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