had a rep climbing on stage during its , touting a great deal on the handset and its smaller iPhone mini sidekick that presumably start from $699, at least that was the only tag mentioned during the keynote. What they failed to mention, however, was carrier prices, unlocked, and without a trade-in deal:
$699/$749/$849 on Verizon, AT&T and T-Mobile, or $729/$779/$879 unlocked
What gives, Apple? The when not tied to a carrier network, and ditto for the iPhone 12 that can go all the way up to $979 for the 256GB model, almost as much as the .