The story behind app stories starts with Snapchat back in 2013. Once known solely as the app that made your sexts and snaps disappear after 10 seconds, Snapchat was looking to become known as more than just Snapchat introduced stories to show friends and family what he or she has been doing over the last day. Each story would stay posted on the app for 24 hours before it was taken down.
In 2016, Instagram added its own version of stories and put them at the top so they could be instantly discovered. To say that Instagram got a jolt from adding the stories feature …