While has been successful in the majority of the businesses it has entered, there is one industry where it is not what you would call a rousing success. That would be the smart speaker industry which is dominated by product creator Amazon and its Echo line. Google also has been a leader in the smart speaker and smart display markets. Part of Apple’s problem is that it built a premium device priced way too high for what is essentially a speaker and a digital assistant. When launched in 2018, the HomePod had a $349 price tag which has been since reduced to $299.
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