Snapchat’s anime lens was a huge hit, Snap confirms

Photo by Amelia Holowaty Krales / The Verge

Snapchat’s anime filter was used more than 3 billion times in the first week after it was released, Snap said today, confirming what we already knew: it was a huge hit.

The filter, which morphs its subject into an anime character, is just the latest in a line of fun AR lenses from Snapchat that have gone viral and helped drive usage on the platform. During its third quarter, Snapchat had 249 million daily users, up from 238 million last quarter. The company’s revenue was also up to $679 million, a 52 percent increase even as the pandemic chilled ad spending elsewhere.

There are signs that Snap’s growth is more robust than drive-by filter users….

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