Ricoh announces compact, lightweight, high-performance telephoto zoom lens for use with 35mm full-frame digital SLR cameras

Ricoh USA, Inc. logo. (PRNewsFoto/Ricoh USA, Inc.) (PRNewsfoto/Ricoh)

New HD PENTAX-D FA 70-210mmF4ED SDM WR provides great portability in a variety of applications, from nature and scenic photography to active fieldwork

PARSIPPANY, N.J., Jan. 22, 2020 /PRNewswire/ — Ricoh Imaging Americas Corporation today announced the HD PENTAX-D FA 70-210mmF4ED SDM WR zoom lens for use with PENTAX K-mount digital SLR cameras. This high-performance telephoto zoom lens features a compact, lightweight body with weather-resistant construction for great portability in a variety of outdoor applications.

Featuring a highly portable design, this high-performance zoom lens covers the image circle of 35mm full-frame digital SLRs, and provides a focal length range of 70mm to 210mm ideal for handheld outdoor photography. A constant f/4 maximum aperture ensures consistent brightness throughout the zoom range and enables increased control over depth of field for selective focus effects. When used with an APS-C-format camera, its focal length range is extended to the equivalent of 107mm to 322mm in the 35mm format. The new lens has a minimum focusing distance of 0.95 meters and a maximum magnification of 0.32 times, providing greater macro coverage than previous models. It also features a Quick-Shift Focus System that enables an instant shift to manual-focus operation after locking a subject in focus during autofocus operation.

This lens is ideal for active field photography in a wide range of outdoor applications including scenic photography, landscape shooting with a beautiful bokeh effect in the fore- and background, close-up photography of animals and plants, and sports and wildlife photography where its outstanding portability really comes in handy.

A high-grade, multi-layer high-definition (HD) coating has been applied to the optical elements of the lens, enabling the capture of high-contrast images with edge-to-edge sharpness and minimizing flare and ghost images. A super-protective (SP) coating, highly repellent to water, grease and dirt, has also been applied to the lens’ front surface, making it easy to wipe off stains or fingerprints.

| About Ricoh Imaging Americas Corporation |

Ricoh Imaging Americas Corporation is a subsidiary of Ricoh Company Ltd., a global technology company specializing in office imaging equipment, production print solutions, document management systems and IT services.  Headquartered in Tokyo, Ricoh Company Ltd. Is part of Ricoh Group, which operates in about 200 countries and regions.

The company operating now as Ricoh Company Ltd. was originally founded in 1919, under the name Asahi Optical Joint Stock Co. and launched its first SLR camera in the 1950s under the PENTAX name. Today, the company continues to produce the heritage-rich, award-winning line of PENTAX DSLR cameras, lenses and sport optics equipment as well as Ricoh’s offering of stylish and compact digital cameras, known for their wide-ranging, rich set of features.

Source: https://www.prnewswire.com/news-releases/ricoh-announces-compact-lightweight-high-performance-telephoto-zoom-lens-for-use-with-35mm-full-frame-digital-slr-cameras-300991238.html