Xiaomi’s introduction of a budget sub-brand has proven to be an inspiration and innovation in the smartphone world. Due to the inspiration, last year OPPO launched its Realme budget sub-brand in India. Due to an adequate business model, the Chinese manufacturer’s sub-brand has been very active in the Indian market. Realme not only plans to tackle Xiaomi dominance by launching competent smartphones but devices that are genuinely packed with some unique offerings while undercutting the dominant players in terms of pricing. It’s been a successful year for the new brand, exploring India and a few other countries.
Realme stepping in its homeland
We have been following the news of Realme moving in China since their first Weibo page went live. However, the wait is finally over. Realme has officially announced its arrival in China. Although there is at the moment no official words announcing its debut in the market neither has it made actual phone announcements. But, the brand is now offering smartphones and other goodies for everyone who subscribes for more info on its China website until 3rd of May. The brand is likely to make an announcement regarding its presence in the number one smartphone market on the same date.
The brand is launching two latest smartphones – the Realme 3 Pro and C2 in India. These phones are the first two devices that could be launching in the country soon.