Today, the smart phone brand Realme participated in MWC Shanghai for the first time, showing its new flagship Realme GT in advance, and announced the Realme 2021 “dual platform + dual flagship” strategy, comprehensive layout of high-end product lines.
Meanwhile, Realme said sales continued to grow rapidly in 2021, with the number of users officially passing 70 million worldwide. “Next, Realme will focus on the Chinese and European markets,” said Xu Qi, Realme’s vice president and president of global marketing.
According to Counterpoint, Realme’s global mobile phone shipments exceeded 42.4 million units in 2020, bucking the global trend with a 65% increase. In the Chinese market, sales grew 428% year-on-year in the fourth quarter of 2020.
In the New Year, Realme will take the mid to high-end product line as a key initiative in brand development and enrich the mid to high-end smartphone product line.
To this end, Realme officially announced the “dual platform + dual flagship” strategy, in the high-end products, RealMe will simultaneously use Qualcomm Snapdragon 8 series and MediaTek Dimensity series dual flagship 5G platform, respectively to create two flagship series performance and image.
The RealMe GT will officially launch on March 4, we have learned. In the dual platform dual flagship strategy, the Realme GT series will be the flagship series with the top performance in the RealMe product line. In this MWC Shanghai exhibition, RealMe debuted a new generation of flagship new phone “RealMe GT” in advance. Among them, the appearance design of ZhanShen special edition “Shuguang” is derived from the classic model GT (Grandtourer). The two completely different materials are stitched together in the process, and the integrated forming process of the inner, middle frame and back cover is initiated.
At the same time, the RealMe GT is equipped with VC Boost, a new generation of 3D ultra-thin toughened liquid cooling, which further improves the performance of the mobile phone through the introduction of stainless steel in the cooling system, as well as innovative optimization of the cooling structure.
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Realme also brought a number of smart items at MWC, such as headphones, toothbrush, body fat scale, etc. In addition, Realme also produces peripheral products such as luggage, tote bags, T-shirts, etc.
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