, there has been a change in the smartphone industry. During the third quarter of this year covering July through September, MediaTek overtook Qualcomm to become the top provider of chipsets for the smartphone industry with a 31% share of the market. Counterpoint attributes MediaTek’s success to strong sales of phones in the $100-$250 price range amid strong growth in the top two smartphone markets in the world; that would be China (#1) and India (#2). As a developing country, Indian consumers prefer value brands many of which use MediaTek chips instead of Qualcomm’s pricier Snapdragon silicon.
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