Polaroid’s new analog instant camera is its smallest yet

Image: Polaroid

The Polaroid Go, Polaroid’s new $99.99 instant camera seems tiny. In design and functionality, it’s almost like a condensed version of the Polaroid Now launched last year. But it has a few add-ons like a selfie mirror and a longer-lasting battery for the trendier, on-the-go, social media-savvy crowd who are the champions of instant film cameras these days.

The Go is 2.4 inches tall, 3.3 inches wide, and 4.1 inches long. Smaller than a breadbox, or the Now, which is over an inch larger in nearly every direction. Along with the mirror and Polaroid’s claims of an improved 750mAh battery, it also has standard features like a self timer (good for group shots), flash, and the ability to do easy double exposures with just a button click.

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