Pokémon Go defies COVID-19, generates $1 billion in revenue

Contrary to all expectations, Pokemon Go is going strong, generating revenue of over $1 billion dollars this year. The augmented reality game that basically encourages people to roam the street in hope of a Pokemon catch seems unaffected by the whole COVID-19 situation. One might think that lockdowns will prevent people from playing but statistics show otherwise.

The market intelligence company published a report that shows steady growth in revenue for Niantic’s popular game since 2017. Despite the pandemic, Pokemon Go saw an 11% increase in revenue in 2020 compared to the last year, and …
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