The first quarter of 2019 showed the numbers for smartphone sales, and they show that every single smartphone company is struggling. Everyone, but Huawei. Phone sales declined for the sixth straight quarter with shipments totaling 310.8 million units marking a 6.6% drop year over year.
Huawei partying when others face significant decrements
Huawei saw an increase in shipments by 50% when the majority of phone makers saw a decrease in sales during the first quarter. The company moved a total of 59.1 million units as a result, securing 19% of the overall market. Huawei’s diverse portfolio of phones helped it here, as its low-end and mid-tier offerings sold the most volume. Despite the impressive numbers, that still puts Huawei in second place behind market leader Samsung.
Samsung and its undying sales
Even with an 8.1% drop in the first quarter of 2019, Samsung shipped 71.9 million total units and still reigns king with a 23.1% market share. Regardless of the decline compared to last year, Samsung says the recent sales of its Galaxy S10 are doing well this quarter. This comes after Samsung’s latest earnings report that showed it earned a profit of 6.2 trillion won ($5.3 billion) in the first quarter which is 14% less than last year at this time.
Most of that was due to Samsung’s chip business though, not from the mobile sector. Samsung expects even stronger sales in the second quarter and half of the year with the release of the Galaxy S10 5G and its delayed foldable phone, the Galaxy Fold. The Galaxy S10 5G is currently available in its home country of South Korea and will arrive in the U.S. soon.
Apple secured the third slot with 11.7% of the market share by shipping 36.4 million units in the first quarter with a massive 30.2% decline compared to Q1 in 2018. In spite of price cuts and trade deals in China, it wasn’t enough to stop declining sales of the iPhone. Apple’s year could get even worse with the competition already shipping 5G enabled phones and experimenting with foldables.
Google’s decline continues
While Google doesn’t even crack the top five in phone manufacturers, it has also had clear signs of struggles in the first quarter. Sales for the Pixel 3 series have dropped from 2018 and the CEO of Google Ruth Porat says it is due to “some of the recent pressures in the premium smartphone market.” It is no surprise then why we’ll soon be seeing Google release its very first midrange phones to the Pixel lineup with the Pixel 3a and Pixel 3a XL.
The continuing decline in sales goes to show, it’s tough out there for phone makers when you only focus on the premium market. At the high-end, it has become more and more difficult for manufacturers to make phones that stand out. Combined with rising prices year after year, it adds up to consumers who are looking to hold onto their phones instead of upgrading.
The one segment of the market which has escaped the lull in smartphone sales is the low-end to midrange section that offers a lot of bang for your buck. This is where Huawei has been able to make up the loss in sales that other brands are seeing. It is also why we are now seeing Samsung and Google put more focus on this area of the market with its Galaxy A series and the upcoming Pixel 3a models.