Peak Design congratulates Amazon for copying its signature sling bag so well

Image: Peak Design

Peak Design, a maker of fine bags and accessories, has a problem: Amazon appears to have copied its popular bag, the $99.95 Everyday Sling, with its own $32.99 Amazon Basics Camera Bag. It was even called Everyday Sling until Peak Design’s video. Rather than do anything drastic, yet, Peak Design decided to make a video about what customers “gain” by purchasing Amazon’s version.

The video presents Peak’s case clearly: the bags are similarly shaped, with pockets, labels, and straps in the exact same places. As someone unfamiliar with Peak Design’s bags, if I wasn’t paying attention or didn’t read “Peak Design” on the label, I’d probably mix them up.

Image: Peak Design

The Amazon Basics Everyday Sling on the left…

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