Oppo sees its future in crazy phone designs and pop-up cameras

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Chinese smartphone brand, Oppo will drop one of its established ranges, and focus on its cutting-edge devices instead. After the announcement of the company’s new Oppo Reno smartphone, Oppo vice president Brian Shen told journalists it would not develop any more R series phones and instead concentrate on the Find X and new Reno models.

Oppo Reno has the company’s trust

Due to the decision of giving up on the manufacturing of its R series, Oppo seems to place its interest on Reno to dictate the company’s direction. The new Oppo Reno uses a pop-up selfie camera, which is set inside what the company calls a ‘shark fin.’ The camera pops out of the phone at an angle, giving the device a striking look. The rear camera setup bags a 10x hybrid zoom, identical to the Huawei P30 Pro, and an almost bezel-less screen. If the company succeeds to add in a Snapdragon 855 with a 5G connection, Oppo may have a worthy successor to the R series in the Reno.

Oppo’s Find X

According to Oppo, the Find X is also an exceedingly extensible model in their smartphone model. The company believes the Find X has immense potential in expanding its number of provided facilities. The phone comes with a very cool motorized camera for an all-over sleek look. Although the R series phones are colorful, they aren’t as visually exciting as either of these. All this has made the changes evident at Oppo, and the future might include more unusual, and fun designs like these two.

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OPPO FIND X                                                                                                                       IMAGE SOURCE: 9to5Google

Tweaking Marketing Strategies

Considering the change in its lineup, Oppo has decided to change the marketing tactics of its smartphones. On the company’s official Twitter page over the past days, Oppo has been showing off its revised logo, part of a new visual identity project.

While Oppo is not well-known in the U.S., it has been following in the footsteps of rival Xiaomi and pushing further outside China. Earlier this year it opened an official arm in the United Kingdom, after expansion into Europe. It has committed to opening a design center in London and is also fully backing the introduction of 5G in Europe. It has demonstrated the 5G capability of the new Reno phone on Switzerland’s nascent 5G network.

The RX17 Pro and RX17 Neo are two of the phones that spearheaded Oppo’s launch in the U.K. The power-packed pair left the buyers worried whether the phones will continue to receive updates in the future. The Find X is also sold in the U.K. and Europe, and its future is assured. This clearly means that it is perhaps a better purchase decision despite the much higher price. Further speculation about which Oppo phone to buy comes from Shen not mentioning the F series phones at all. Oppo’s more entry-level phones, the silence on the F series is confusing and can go in multiple ways. Whether the company will continue on or disappear with the R series.