Meta’s AI ‘personas’ might launch next month

Image of the Meta logo and wordmark on a blue background bordered by black scribbles made out of the Meta logo.
Illustration: Nick Barclay / The Verge

Meta could launch AI-powered “personas” in its services — which include Facebook and Instagram — as soon as next month, giving users a new way to search, get recommendations, and otherwise engage with its products, the Financial Times reports. Citing conversations with three company insiders, the FT notes that the chatbots could come with distinct personalities, including one that offers travel recommendations “in the style of a surfer” and another that speaks like Abraham Lincoln.

The imminent launch could help Meta compete on two fronts. On the one hand, built-in chatbots could be a way to boost engagement with services like Facebook and Instagram in the face of competition from the likes of TikTok. On the other, the chatbots could…

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