LG’s rollable OLED TV is finally coming to the US for a staggering $100,000

Image: LG

LG’s futuristic rollable OLED 4K TV is coming to the US for an eye-popping price of $100,000. First introduced as a stunning prototype at CES 2018 (and then turned into a real product the next year), the 65-inch set can roll itself up and then back down to fully disappear into its housing unit.

That cabinet also contains a front-firing Dolby Atmos sound system. The OLED R has a middle mode between being fully unfurled and rolled down. LG calls this Line View, and you can use it to display a clock, photos, music controls, and so on.

GIF: The Verge

This is what the back of the OLED R looks like when rolling down.

From a picture quality perspective, the OLED R has technically already been surpassed by newer LG…

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