ThinkBook: Lenovo reveal new laptops & VR range


Lenovo, one of China’s greatest OEMs is a successful and accomplished electronics manufacturer. The Chinese computer-maker has shown off a new line of laptops. Including that, the enterprise focused on augmented and virtual reality systems at Lenovo’s Accelerate ’19 conference.

Accelerate ’19 Conference

Augmented Reality is one of the few tech fields that are gaining immense popularity in very less time. The company introduced a new “smart business” sub-brand ThinkReality, revealing an augmented reality headset. It is aimed at enhancing workforce productivity. It plans on developing an automated cashier camera capable of simultaneously scanning multiple items. Furthermore, the company plans on the integration of IoT devices with a number of updated and new computer models.

Lenovo’s new ThinkCamera is designed to speed up retail queues by scanning multiple items at once.


Apart from the introduction of a folding device, Lenovo also introduced a new ThinkBook sub-brand. This sub-brand aims at small and medium business owners looking to attract the next generation of workers with stylish devices.


The company’s customer research exclaims that millennials “crave meaningful employment and expect company devices that blur the lines of work, life, passion, and purpose”.

Lenovo launched two models of its new ThinkBook sub-brand. The new ThinkBook 13s and 14s are aimed at businesses looking to “keep a competitive edge in attracting today’s young tech-savvy execs” with sleek devices at affordable price points.

Choose Your Own Device

Lenovo is betting the Choose Your Own Device trend, where businesses give employees a curated list of approved devices to choose from rather than deciding for them.

The new ThinkBook laptops feature metal construction, narrow bezels and have a 180-degree view. Furthermore, the devices come with a fingerprint reader, physical webcam cover, accompanied by enhanced security features and encryption. The ThinkBooks are also eligible for Lenovo’s Premier Support service, providing extended warranties and onsite support to help minimize downtime. Lenovo claims 11-hour battery life on the ThinkBook 13s and up to 10 hours on the 14s.