iPhone is dumb and besotted with Pixel in Google’s latest ad campaign

An iPhone 14 Pro and a Google Pixel 7 Pro are positioned upright on a restaurant dining table. Text at the top of the image reads “They say opposites attract...”
Image: Google

Google has found a fun new way to dunk on Apple with an ad campaign for Pixel phones that straddles the line between cute and cringe. The search giant has released five videos — under the campaign name “Best Phones Forever” — which depict sitcom-like interactions between anthropomorphized versions of the Pixel 7 Pro and some sort of iPhone Pro. And it kinda seems like the phones want to bone each other?

Google has pitched this as “what happens when two phones stop being rivals and start being friends,” though the campaign largely focuses on the iPhone’s apparent shortcomings compared to Pixel phones — such as astrophotography, security, and Apple’s lack of foldable devices. The iPhone is basically portrayed as an outdated, inexperienced…

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