Instagram Reels are about to get a lot more repetitive

Instagram Reels templates pages, including a page to browse trending templates.
Image: Instagram

Instagram is introducing updates to its Reels templates — a feature that allows users to make their own video based on someone else’s. The result could be a lot more content that looks exactly like everything else.

Templates break down Reels into a preset format that users can drop their own photos and videos into — a sequence of five 0.7-second clips set over a specific song, for example. It’s an easy way to participate in viral trends while spending minimal time editing, and it also encourages the proliferation of content that is only slightly different from other videos — which I guess is the same thing.

The updates to Reels templates are taking the copy-and-paste approach one step further: the presets will soon also include the text…

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