I do not Feel Good Inc about the Gorillaz NFTs

Me, after the ice caps melt. | Image: Gorrilaz

Virtual band Gorillaz’s debut album is turning 20 years old today (a fact I’m going to try to immediately forget), and in celebration the group will be carrying out the usual anniversary celebrations: re-releasing albums, selling new merch and, according to NME, selling NFTs.

This news has Broken me.

At this point, it’s pretty clear that NFTs are a thorny environmental issue — while it can be hard to calculate exactly how bad they are in terms of carbon emissions, the picture is not looking good. In general, upon seeing the torrent of NFT news, it’s been easy to needle people about participating in a marketplace that is doing actual damage to the world: “Okay, Brand, hope this marketing stunt was worth setting the Earth on fire?” Turns…

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