Google adds option to limit alcohol or gambling advertisements

Illustration: Alex Castro / The Verge

Google has announced today that it’s rolling out the ability for users to limit how many alcohol and gambling ads they’re shown (via Search Engine Land). This should be a welcome feature for users who may be sensitive to seeing alcohol use or gambling, or are looking to avoid those topics.

While Google has previously allowed users to hide specific ads, this change affects ads category-wide. It’s also already had restrictions on the categories based on age and national laws — the change just lets users apply those limits to themselves.

The settings for the two categories are separate, so if you’re fine with gambling ads but not alcohol ads, or vice versa, you can allow one but not the other. It’s worth noting that the feature only…

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