Facebook pivots from politics to ‘inspiration’

The word facebook in white against a blue background.
Illustration by Alex Castro / The Verge

Facebook wants to inspire, apparently. The company announced changes to its News Feed today that are supposed to fill feeds with things users like, rather than the content that annoys them. At the end of March, Facebook began introducing filters to allow users to customize their feed, and now, the company is hoping to learn more about what users like and dislike, with what seems like a special focus on moving away from political content and toward “inspirational posts.”

The company has been under intense scrutiny for helping fan the flames of political division in the US and even playing an outsized role in elections. Facebook’s influence on both issues has largely stemmed from the misinformation that’s been spread on the platform. It’s…

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