Facebook appears to be using misleading data to attack Apple's new privacy feature

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Starting with iOS 14.5, iPhone users will be asked to decide whether they want to opt-in to getting tracked by third-party apps. Allowing the trackers to do their thing means that when users do make a purchase online or merely visit an online store, they will get inundated with ads for related products on their phones and tablets. Facebook, which generated nearly $85 billion in ad revenue during the fourth quarter of last year, says that its advertising business could shrink by as much as 50% because of Apple’s new feature. that will be hurt if most iOS users, as expected, decide not to allow …
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