E3 continues to fall apart

Illustration of the E3 logo
Illustration by Alex Castro / The Verge

Plans for E3 2024 have already been in doubt, but now a report from GamesIndustry.biz reveals that the ESA — the trade association behind the event — has dumped its organizer. The ESA tells the outlet that it no longer plans to partner with PAX organizer ReedPop for future E3 events.

While the ESA was supposed to work with ReedPop for E3 this year, things started to fall apart when companies like Microsoft, Sony, and Nintendo dropped out of the show. Now GamesIndustry.biz reports that the ESA and ReedPop have made the “mutual decision” to exit their multiyear deal.

Even though the ESA has yet to cancel next year’s event, signs are pointing in that direction. In June, a report from the Los Angeles City Tourism Commission revealed that…

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