Cowboy, the boutique Belgian maker of e-bikes, is taking the training wheels off its On-Demand offering of ad hoc services previously being tested in just a few cities.
That means owners of Cowboy e-bikes across Europe can now request flat tire fixes, bike setup, general maintenance, and the installation of child seats or rear racks right in the Cowboy app with prices starting at €69 / £69. Best of all, you don’t have to visit one of the company’s bike store partners since a technician will be dispatched directly to your doorstep. The On-Demand service is meant to complement Cowboy Care, the company’s subscription maintenance service.
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