Chinese Smartphone Brand Realme Expands to Home Market

realme

Realme, a Chinese smartphone brand, is attracting attention at an international level. The company is establishing and stabilizing itself in Southeast Asia instead of its homeland. Anywho, Realme has announced its return to the homeland market on multiple Chinese social media platforms.

Sudden Expansion in the Market: Could be helpful in the long-run

Realme’s Founder and Global CEO, Sky Li, is officially expanding to the domestic market. The expansion is coming into place after the first year of its formal establishment. The young brand is currently available on ten overseas markets including India, Indonesia, Singapore and Egypt.

Return to the Home Market

“Realme’s decision to return to the competitive Chinese Market is that China is the world’s largest smartphone market and Realme’s base camp,” says Li. After one year of practicing abroad, he and his team are confident to meet people’s expectations in the home market.

Li repeated his words from last year and said “What is Realme? Hopefully, it is a product that can provide stylish design and strong performancesä for young people all over the world. I hope it is a brand that does not follow the trend and maintains sincerity. It will most certainly become a company that can make employees happy, bring benefits to the industry, and is well respected.”

realme

Realme started as a sub-brand of OPPO until its separation last year. It launched its first product Realme 1 exclusively in India in May 2018. Within one year, it has launched multiple products and expanded its geographical reach.

The company’s latest device Realme 3 Pro was released in India on April 22 as another contender to the title of the best budget smartphone in India.