AT&T launches branded calls to help filter out spam

A person wearing earbuds walks past a storefront with the AT&T logo above the person’s head.
A person walks past an AT&T store in midtown Manhattan on January 23rd, 2024, in New York City. | Photo by Kena Betancur / VIEWpress / Getty Images

In a move that’s supposed to help people screen spammy phone calls, AT&T announced a new service today that allows businesses to make branded calls. If a business opts in to the program and calls an AT&T wireless customer, its brand name and logo will pop up on the receiving phone.

It’s the latest attempt at stopping the proliferation of robocalls in the US. Complaints about telemarketing calls to the Federal Trade Commission have skyrocketed over the past decade. Now, a major US wireless carrier is partnering up with a credit reporting agency to give businesses a way to differentiate themselves from the deluge of spam.

“Our customers will be able to connect…

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