You might assume that executives like Tim Cook have seen it all and nothing surprises them anymore. Yet, indicates that Apple didn’t see the popularity of the coming. According to TF International analyst Ming-Chi Kuo, the iPhone 12 Pro has been selling better than expected. How do we know this? Apple had to get suppliers to extend delivery lead times to make sure that it can keep the phone in stock. The company thought that the cheaper , priced at $799 and up, would outsell the iPhone 12 Pro. The latter is priced at $999 and up.