In fiscal 2020, reached a goal it had set for itself back in 2016. The goal was to double revenue collected by Apple’s Services unit from $25 billion to $50 billion by fiscal year 2020. which happened to be 2020. The company started focusing on Services after iPhone sales peaked in fiscal 2015. This way it could continue to generate income from active iPhone users even without having to pay for a new iPhone. And with close to one billion active users, Services has become one of Apple’s most important units since many of the businesses in this group collect recurring subscriptions.